How Planned was the Soviet Economy Essay - 1302 Words

How Planned was the Soviet Economy As Marxists claim that capitalism is anarchic, planless, inefficient and wastes human and natural resources, what with the modern advances made by Russia in such a short space of time, one would assume that the Soviet economy between 1924 and 1939 was meticulously planned and controlled. However, many facts would beg to differ and instead suggest the contrary. It is true that institutes of planning existed in Russia in the period concerned. As of July 1922, VSNKh operated its control over industry by methods of a production-planning character. The institution was responsible for the drafting of production and disposal plans amongst other things.†¦show more content†¦One must not overlook the timing of the First Plan and brand it an accident. The Left Opposition had originally proposed rapid industrialization to be the parts primary priority. Now that they had been defeated the government was able to adopt their industrialization policies without putting them in power. Industrialization also came hand in hand with collectivisation as machinery such as tractors had to be produced. 1921 to 1927 were the years of the NEP.VSNKh can be said to have just regulated the economy during the NEP as opposed to doing anything else. However in all fairness, it is difficult to even talk about a planned economy between the years of 1924 and 1928, whatever the role of the state planning institutions, as the state did not run the most effective parts of the economy. The states ability to plan was greatly hindered by the fact that it ran heavy industry and not agriculture. Between 1921 and 1927 the state industrial sector stagnated while agriculture flourished in the private sector. The 1921 famine had led to a decline in the amount of land sown in the following year due to a shortage of seed and peasants fit to work in the affected provinces. However, the harvest in 1922 was of an acceptable standard, with the land sown in the following year just short of 90 per cent of the pre-war level. Although at this time theShow MoreRelatedCommunist Union And The Soviet Union1196 Words   |  5 Pagestheir counties under a command economy, or â€Å"an economy in which production, investment, prices, and incomes are determined centrally by a government.† Command economies are more prevalent in developing countries, like on the continents of Africa and Asia. North Korea, Iran, Cuba, Myanmar, and Liberia currently have command economies and the Soviet Union and China used to have one. In the past, many countries including the Soviet Union attempted to implement command economies that would later fail. AsRead MoreMain Economic Characteristics Of A Free Market Econo my1506 Words   |  7 PagesThough there are three different types of economies that exist – free market economy, planned (also known as command) economy, and mixed economy, this essay will focus mainly on free market and planned economies. It will examine the main economic characteristics of each of the two economies and compare how they differ from each other, while in relation to the UK public sector. A free market economy is based on supply and demand and all major economic decisions are made by individual economic agentsRead More6 Step Financial Management Process745 Words   |  3 PagesAs of 2013, there are a total of 196 recognized sovereign countries in the world. The economies of each of these 196 countries all face the challenge of trying to tackle the central economic problem of scarcity. There is scarcity because people have infinite wants but the resources available to fulfill these wants are finite. This situation has raised the key economic question of ‘what?’, ‘how?’ and ‘for whom’ to produce. The way in which a country decides to answer this question tends to determineRead MoreEssay on The Causes of the Collapse of the USSR1349 Words   |  6 Pagesnot occur due to immediate events changes, but rather, its collapse was rooted within the fundamental constitiution of its socialist system and the impossibility of ultimate success. The implotion of communist Russia â€Å"was triggered not by military pressure but by Communist ideology.† (2) It occurred due to the inheriate incapibility of socialism to sufficiently maintain a productive and prosperous economy in the face of a rapidly changing form of capitalism. After WWIIRead MoreThe Collapse Of The Soviet Empire And Its Hegemony1261 Words   |  6 PagesWe often overlook the real causes of the downfall of the Soviet empire and its hegemony, and simply tie it to the fact that they were communist, dictatorial regimes. However, this is not entirely true. There were many factors that resulted in the demise of this socialist conglomerate, and East Germany in particular. The GDR was a special case in that it was racked by some of the worst economic circumstances that any of the Eastern bloc faced, and as result, became the first to fall. Such assumptionsRead MoreSupply and Demand and Centrally Planned Economy Essay697 Words   |  3 Pages   | |   1.   | The hope of reward that encourages a person to behave in a certain way is a(n) _______.  Ã‚  Ã‚  Ã‚  Ã‚     incentive   | |   2.   | A bridge is an example of something that is usually provided as a _________.  public good    | |   3.   | To show how demand for a good will change at specific price points, economists use a ____.  Demand curve   | |   4.   | People will buy more of a good when its price falls and less when its price rises, according to the _______.  Ã‚  Ã‚  Ã‚  Ã‚     Law of demand   | |   5.  Read MoreThe Soviet Union and Nazi Germany in the 1930s as Totalitarian States1265 Words   |  6 PagesThe Soviet Union and Nazi Germany in the 1930s as Totalitarian States A totalitarian state usually refers to a country in which the central government has total control over almost all aspects of peoples life. Main features include an infallible leader, one-party rule, elitism, strict party discipline, purges against enemies and political dissidents, planned economy, strong armaments, indoctrination, encouragement of nationalism, an official doctrine that everybody has Read MoreThe Cold War Essay1029 Words   |  5 Pagescountry, was a major contribution to future wartime diplomacy. The clever Americans used many tactics to create a â€Å"cold† war that would benefit them in every aspect. The fear of communism consuming smaller countries exaggerated the possibility that America’s economy could be jeopardized. Politicians also helped guarantee anti-communist principles in the United States. Imitating the government, the media and other political figures helped create a frenzy of fear. The United States was more toRead MoreThe Causes of the Soviet Unions Collapse1000 Words   |  4 Pages The Causes of the Soviet Unions Collapse Following the collapse of the Soviet Union a great deal of debate has ensued as to what caused the Soviet empires demise both within the former Soviet Union and amongst scholars worldwide. Various theories have been published amongst scholars attempting to explain and pinpoint the flaws in the Soviet system and the forces that drove the Soviet Union to a brisk and catastrophic collapse. Economic weakness is commonly argued to be the cause of the collapseRead MoreEssay about Comparing Socialism and Communism 702 Words   |  3 PagesThe life in the U.S compared to that of the Soviet Union during the 60’s is an amazing phenomenon of a declining life expectancy in a highly developed country just like in the case of the Soviet Union during the 60’s down to the 70’s. The result of the life expectancy rate in the Soviet Union shows that there is only a small part to true informal changes in the state of living. However, the weak point of the measures of life expecta ncy is of vital importance, although another factor is the unfavourable

Peyote And The Native American Church. Peyote Is A Narcotic

Peyote and the Native American Church Peyote is a narcotic cactus plant that has been used in both religious and healing ceremonies of Native Americans for thousands of years. Peyote is considered safe by a majority of Native Americans, but also vastly important to their religious heritage. Not only is it considered historically important but the use of peyote is central to many beliefs of modern Pan-Indianism. Interestingly, the more popular peyote became among Native American tribes, the more of a concern it became to the US Government and this strange correlation of tribe use vs. government concern forces us to ask why peyote has become such a central point of conflict. This essay will attempt to answer that question and show why the†¦show more content†¦Quanah Parker, the credited founder of the Native American Church, adopted the peyote religion after he suffered a near death experience fighting federal troops. He claims that Jesus Christ came to him and told him that h e needed to take the peyote religion to the Indian Peoples to atone for his many killings and misdeeds (Toquerville). The establishment of the Native American Church allowed the use of peyote for religious uses and for many it provided a powerful alternative to both ancient tribal religions and missionary-controlled versions of Christianity which caused it spread like wildfire across tribes (Fikes). Faced with the suppression of many traditional rituals from the US Government, many Native Americans took solace in peyote ceremonies because they took place quietly and they were protected under the law (Toquerville). It was not just Native Americans that took part in these ceremonies. In 1956, Saskatoon Star Phoenix featured an article in which white men experienced peyote rites and one of the observers remarked that peyote ceremonies offer a tremendous religious experience that intensify the awareness of God. He also said that they provide an enormous cohesive force for the American Indian when they have had nothing to unify behind in a long time (Dyck). Just like all other Native

Foreign Investment in Thailand free essay sample

Overview of nations economics, politics, culture, education, globalization taxation to discover pros cons of multinational investment in hospitality industry. Introduction Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. Because of this greater interest in the global economy, companies which are seeking to build long-term strategic plans must consider whether or not international marketing is a critical part of those long-term plans. Thailand, with a burgeoning economy and a government committed to inviting foreign investment in that economy, represents one of the most attractive target countries for companies considering ..

Liberty Shoes Franchise Cost Essay Example

Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com Liberty Shoes Franchise Cost Essay Example Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com

Free Essays on Raymond Kroc

Raymond Kroc Ray Kroc was the founder of the immensely successful McDonald’s franchise operation. He was a pioneer of the modern fast-food restaurant industry. He introduced management innovations that are now standard in the business, such as implementing assembly line methods and employing a part-time teenage work force to produce a standardized menu at a low cost. Kroc’s formula allowed him to build an initial investment of a few thousand dollars into a giant, international corporate empire. In 1937, Ray Kroc came up with a new invention: a machine that could mix five milk shakes at one time, called the â€Å"multi-mixer.† He headed his own company to serve as the exclusive distributor for the product. Many years later, he heard of a drive-in restaurant in San Bernardino, California, owned by Maurice and Richard McDonald, which was operating eight of his multi-mixers. Kroc was curious as to how they could possibly use so many machines in a small establishment, so he decided to visit the restaurant himself. Kroc found that the brothers were doing a remarkable business selling only hamburgers, french fries, and milk shakes, while using the principles of the assembly line as their basis for production. Kroc recognized the potential opportunity and approached the brothers about starting a franchise operation based on their restaurant. After some negotiation, the McDonald brothers agreed to join Kroc in partnership. In exchange for one-half of one percent of the gross, Kroc was granted the use of the McDonald name, concept, and symbol (the golden arches), along with unlimited franchise sales rights. Ray opened the first of the chain of restaurants in Des Plaines, Illinois. On that first day, Kroc’s restaurant had sales of $366.12. By 1961, there were over 130 outlets, and in that year he bought out the McDonald brothers for 2.7 million dollars. From these humble beginnings emerged a... Free Essays on Raymond Kroc Free Essays on Raymond Kroc Raymond Kroc Ray Kroc was the founder of the immensely successful McDonald’s franchise operation. He was a pioneer of the modern fast-food restaurant industry. He introduced management innovations that are now standard in the business, such as implementing assembly line methods and employing a part-time teenage work force to produce a standardized menu at a low cost. Kroc’s formula allowed him to build an initial investment of a few thousand dollars into a giant, international corporate empire. In 1937, Ray Kroc came up with a new invention: a machine that could mix five milk shakes at one time, called the â€Å"multi-mixer.† He headed his own company to serve as the exclusive distributor for the product. Many years later, he heard of a drive-in restaurant in San Bernardino, California, owned by Maurice and Richard McDonald, which was operating eight of his multi-mixers. Kroc was curious as to how they could possibly use so many machines in a small establishment, so he decided to visit the restaurant himself. Kroc found that the brothers were doing a remarkable business selling only hamburgers, french fries, and milk shakes, while using the principles of the assembly line as their basis for production. Kroc recognized the potential opportunity and approached the brothers about starting a franchise operation based on their restaurant. After some negotiation, the McDonald brothers agreed to join Kroc in partnership. In exchange for one-half of one percent of the gross, Kroc was granted the use of the McDonald name, concept, and symbol (the golden arches), along with unlimited franchise sales rights. Ray opened the first of the chain of restaurants in Des Plaines, Illinois. On that first day, Kroc’s restaurant had sales of $366.12. By 1961, there were over 130 outlets, and in that year he bought out the McDonald brothers for 2.7 million dollars. From these humble beginnings emerged a...

The Minoan and Mycenaean Civilizations Essay Example | Topics and Well Written Essays - 1500 words

The Minoan and Mycenaean Civilizations - Essay Example They both had developed their own writing system and their wealth and sovereign as they expanded to the East, as evidences of their culture were found by means of archeological digs. It is important to note that the Minoan Civilization came first. The civilization took root in Crete at around 7000 BC. Minoans were fishermen, as they were island people. At around 2700 BC, the Bronze Age started in Crete. This brought upon a surge of development, from the arts to commerce. By 1700 BC, the Minoan civilization and culture showed a lot of sophistication and organization. Because of newly-found power, the upper class practiced their leadership abilities but this was later thwarted with monarchy in later times, as evidenced by the presence of palaces in Crete. The Early Bronze Age showed a certain degree of greatness, a promise of success for the Minoan Civilization. The Minoans were merchants. Their economy thrived on trading. Most historians believe that the Minoans traded tin, the most i mportant commodity that time, along with copper. Tin with copper (which came from Cyprus) are the major components of Bronze. Other important objects that the Minoans traded were saffron, ceramics, gold and silver. ... Their religion even focused on females, as they had female deities and female priests. It was thought that Minoan religion was matriarchal and the same goes for their society. Minoan religion has several goddesses and the major god that they revere is also a female goddess. They had their own language. Archeologists have found at least 3000 tablets with filled with Cretan scripts. Historians believe that Cretans had their own hieroglyphic system. There were also cups that were recovered and they were thought to be inkwells, as they have ink residue in it. The Minoans also had their art. Best examples of Minoan art are preserved through pottery and architecture. Their palaces also had frescoes that are also evidences that Minoan culture was indeed urbane. Their pottery designs, as well as the style and design in their other artifacts can be largely described as having a strong geometrical aesthetic. Some of the designs tend to be naturalistic too, as the pieces tend to have animals in it. Most Minoan art has bulls in it. Bulls had a special place in Minoan culture. Minoan architecture was quite defining, especially for their culture. Minoan architecture was believed to be heavily influenced by geography. The architecture must have been influenced by the earthquakes that were frequent around the area. That explains why the buildings in Minoan architecture are big but they had little stories, or they are not as multi-leveled as other palaces at the time. The palaces had small rooms and had a lot of divisions, partitions; they also had little windows and the buildings were constructed in blocks. Other techniques also indicate that they were preparing for some seismic activity. One of the most striking contributions of the Minoan

Analysis of Relational Technology Tool Research Paper

Analysis of Relational Technology Tool - Research Paper Example These aspects are covered with an eye towards being able to understand the achievement of the function of Facebook as a relational technology; the application of Facebook to one aspect of computer-mediated communication or CMC; critiquing how Facebook supports the achievement of the goals of CMC; and making recommendations on better means of accomplishing the goals related to CMC (Lord, 2003; Barnes, 2002). Facebook touts itself as being in the business of creating products that provide utility value to advertisers, developers and end-users, through the Facebook platform. That platform is a social media platform that end-users utilize to be able to connect and interact with their families and friends, as well as to know more about the world through the news and the shared information from friends and created pages that are made possible through their being posted on the social media platform. Developers have a stake in making use of the platform to create applications that leverage t he user base and the technical and social media strength of the platform. Advertisers on the other hand, as the third leg of the ecosystem after users and developers, can leverage the large user base of Facebook and the social nature of their interactions to reach large targeted audiences for their products and services (Google, 2013). The end-user focused products are many and have been well-developed and evolved after many years of use by millions of users around the world. Those products are made available to users on the Facebook platform, which in turn can be accessed from a host of devices, from personal computers to tablets to smart phones by the largest providers of devices in the world, from Apple to Android devices to other operating system platforms and form factors. The key end-user products include Timeline, News Feed, Places, Pages, and the photo uploading service. There is also an email and a chat facility to complement the other forms of sharing and communication on the platform. News Feed is a personalized platform for the sharing of information, news and status posts from friends, from various Pages, and from other parties that have presence on Facebook. Pages are user-created Facebook pages that cater to various content and interests providers and enthusiasts, and include Fan pages for artists, pages for news and media organizations, official pages of artists and public figures, and the like. The scale of the Pages product is demonstrated in the stat which says that as of the second quarter of 2012, about 42 million pages exist on Facebook, that have ten or more Likes. Likes is a Facebook feature that allows users to tag posts and Pages that they like. The photo service is another end-user product that allows users to upload, share and archive digital images on Facebook. The Places product, meanwhile, allows users to share their locations and the places that they visit to friends and family. The tagging functionality in the Photos app allows for another layer of social sharing of photos that include information on the users who are in the photos. This is a social way of annotating and sharing the photos (Reuters, 2013). II. History of the