Marketing in the digital age-Kodak Essay Example | Topics and Well Written Essays - 1000 words

Promoting in the computerized age-Kodak - Essay Example It was distinctly in the year 1892 that the organization was renamed as Eastman Kodak Company of New York, just to be shaped again under the New Jersey law as Eastman Kodak Company of New Jersey. Kodak extended its activity and developed bit by bit by its ease large scale manufacturing idea, universal appropriation, broad publicizing and client driven business approach. The underlying long stretches of the organization was committed to the creation and flexibly of ease photography instruments and make it accessible to the everyday citizens. It was not some time before the organization comprehended the genuine capability of the world market. In view of this reality the organization extended its activity to rest of USA, just to be trailed by advertising in France, Germany, Italy and other European nations. Starting today, Kodak has extended its assembling activities in South America, Europe and Asia. Kodak has incredible introduction and prevalence in the film business too. The vast majority of the motion pictures are shot in Kodak film and the organization has gotten 8 Academy Awards for logical and specialized greatness. Throughout the years particularly in the mid 1900s Kodak made parcel of specialized headway in the realm of photography. Kodak Developing Machine was presented, which helped in preparing films without a dim room. It likewise presented the Non-Curling film, which has ruled the universe of beginner photography for over 30 years. Aeronautical cameras were created by Kodak, which was widely utilized during the World War 1. Alongside the specialized advancement the organization was likewise doing great monetarily, with its overall business crossing the figure of 20,000. The hunger for improvement in the field of photography and its adornments was endless for Kodak. The organization continued presenting new innovation and items both for the shoppers, the movie business and for business use. It was in

The Correlation Between Personal Responsibility and College Success Free Essays

The connection between's moral obligation and school achievement Roland Miner GEN/200 November 30, 2012 Sara Martin The relationship between's moral duty and school achievement Even however some may state there is no immediate relationship between's moral duty and school achievement, the relationship with how capable you are and how that influences your school achievement gets clear with higher Grade Point Averages and generally speaking pride in your work. With these instruments, high GPA, characteristic inspiration, and self-viability, you get during your school a long time there is proof of making more noteworthy progress after graduation. Another imperative apparatus that will be investigated, that isn't being educated however falls into place without a hitch for certain understudies, is passionate knowledge or sound judgment. We will compose a custom exposition test on The Correlation Between Personal Responsibility and College Success or on the other hand any comparative subject just for you Request Now The connection between how mindful you are and your school achievement is obvious from numerous points of view. A decent system is to follow the prospectus and set up a course of action or calendar. Following a plan will assist you with spreading out your outstanding burden throughout the week, it will show that you are in good shape and is an incredible pointer of how capable you are. One of the most exceedingly terrible characteristics that numerous individuals have is dawdling. As indicated by â€Å"California Polytechnic State University, Cal Poly Academic Skill Center† (n. d. ) â€Å"The slowpoke is frequently amazingly idealistic about his capacity to finish an undertaking on a tight cutoff time; this is normally joined by articulations of consolation that everything is leveled out. (In this way there is no compelling reason to begin. )† â€Å"At some point, he traverses a fanciful beginning time and unexpectedly acknowledges, â€Å"Oh no! †I am not in charge! There isn’t sufficient opportunity! (Qualities) The University states, later in their paper, the advantages of defeating dawdling â€Å"Peace of brain, a sentiment of solidarity and reason, and sound sentiment of being responsible for your life. While lingering causes you to feel week, futile, and vulnerable, assuming responsibility for your life will cause you to feel solid , capable, and able. You will encounter expanded individual flexibility! † (Benefits of conquering stalling) A dependable individual won't hold up until the day the paper is expected to compose it. The last day ought to be set up for evidence eading and any very late changes. As any capable individual will let you know, following a calendar and handing your work over on schedule and delivering higher evaluations will present to you an excess of self-pride other astute know as characteristic inspiration, and self-viability. Spitzer found that (2000) â€Å"Academic self-viability is one’s certainty to prevail at the scholarly errands as opposed to one’s genuine capacity. Understudies with high self-viability show more noteworthy intellectual exertion, characteristic inspiration, constancy, and self guideline in their scholastic execution. The pride you feel realizing that you did the best employment you could in the time you were distributed. This exact same drive to inward fulfillment that will proceed all through your school a very long time as well as will remain with you in all that you do. Natural inspiration and self-adequacy are not by any means the only rewards you will pick up. By taking as much time as is needed and delivering extraordinary work you will see a generous increment in your Grade Point Average which is additionally your characterizing sign of significance in school and past. â€Å"All undergrads share in any event two objectives during their school profession. To begin with, they should perform scholastically, generally estimated by GPA (grade point normal). Second, they should advance in profession improvement. † (Spitzer, 2000) Your GPA will remain with you all through your school profession and is essential to monitor and take a stab at better grades. It is after you graduate that your higher accomplishments will keep on checking. Numerous businesses will contemplate you GPA when searching for new representatives. The activity you are applying for may come down to you and one other individual and something like a GPA could free you that profession. It will help recognize you from others going after jobs that you want. Your high Grade Point Average will separate you from unremarkableness. A last significant advantage for consider is enthusiastic insight. As per an investigation led by Sparkman, Maulding, and Roberts (2012) â€Å"Emotional Intelligence is the arrangement of abilities that a Pearson needs to work adequately on the planet and what may be alluded to as â€Å"common sense† (p. 644). Their investigation with EI, albeit exceptionally new and questionable, focuses to ow well an individual will â€Å"handle dissatisfaction, control feelings, and coexist with other people† (p. 644). There is a fiercely mainstream TV program that is right now communicating which shows a gathering of twenty to thirty something year old geeks attempting to work in the common everyday condition. They are delineated in what we would call typical everyday capacities and collaborations and demonstrated how despite the fact that th ey are the Einstein’s within recent memory they bomb hopeless on a social level. One of the geeks specifically comes up short on the enthusiastic knowledge to try and capacity with his own kindred educated people. Contemplating this comedic bunch wallow their way through life is an ideal, all be it outrageous, case of Sparkman, Maulding, and Roberts focuses on how significant sound judgment is an unquestionable requirement to work in today’s society. They even venture to such an extreme as to recommend that â€Å"Universities wishing to expand understudy maintenance and graduation should utilize these scores to create educational program and extracurricular exercises to support understudy development in enthusiastic knowledge which will explicitly support understudies and organizations the same come to their instructive goals† (p. 50). To be an effective understudy there are numerous apparatuses for you to utilize, natural inspiration, self-viability, GPA, and even enthusiastic insight, just to give some examples. Every understudy should discover what apparatus it will take to upgrade their accomplishments. There are those they may dissent, they may state that being mindful has n o relationship to an effective advanced degree. They may even say that your Grade Point Average has no effect on handling a steady vocation. Zupek (2008) â€Å"While evaluations and GPA assume a little job in the pursuit of employment process, fortunately risks are, your GPA won't represent the deciding moment you with regards to getting a job† (what makes a difference the most? ). With this economy and during circumstances such as the present why run that hazard? For what reason would you not have any desire to give your everything? With a higher Grade Point Averages and a more prominent feeling of self-pride there is no limit to what you can achieve. References California Polytechnic State University, Cal Poly Academic Skills Center. (n. d. ). Recovered from http://sas. calpoly. edu/asc/ssl/delaying. html Sparkman, L. A. , Maulding, W. S. , Roberts, J. G. (2012). Non-subjective indicators of understudy accomplishment in school. Understudy Journal, 46(3), 642-652. Recovered from University of Phoenix Online Library Spitzer, T. M. (2000). Indicators of school achievement: a correlation of customary and nontraditional age understudies. NASPA Journal (National Association Of Student Personnel Administrators, Inc. ), 38(1), 82-99. Zupek, R. (2008) Does your gpa matter to managers? Recovered from http://msn. careerbuilder. com/Article/MSN-1577-College-Internships-First-Jobs-Does-Your-GPA-Matter-to-Employers/ The most effective method to refer to The Correlation Between Personal Responsibility and College Success, Essay models

Case Study for Logan International - Free Essay Example

1. a. Per plane delay times ?=50: 6. 54 minutes/ plane ?=55: 12. 52 minutes/ plane ?=59: 60. 5 minutes/ plane Delay costs Arrival rate| 50| 55| 59| Turbo| 6. 54(348+0. 7*15*25. 7)60=$67. 07| 12. 5(348+0. 7*15*25. 7)60=$128. 32| 60. 5(348+0. 7*15*25. 7)60=$620. 02| Jet| 6. 54(1585+0. 7*150*25. 7)60=$467. 29| 12,5(1585+0. 7*150*25. 7)60=$893. 95| 60. 5(1585+0. 7*150*25. 7)60=$4319. 5| Regional Jet| 6. 54(632+0. 7*50*25. 7)60=$167. 07| 12. 5(632+0. 7*50*25. 7)60=$319. 62| 60. 5(632+0. 7*50*25. 7)60=$1544. 37| b. Delay costs according to FAA There are only delay costs associated with an arrival rate of 59, delay time: 60. 5-15= 45. 5 Arrival rate| 50| 55| 59| Turbo| 0| 0| 45. 5(348+0. 7*15*25. 7)60=$466. 30| Jet| 0| 0| 45. 5(1585+0. 7*150*25. 7)60=$3248. 62| Regional Jet| 0| 0| 45. 5(632+0. 7*50*25. 7)60=$1161. 49| c. We think 20-30 minutes would be a reasonable definition of delay because there shouldn’t be delay costs associated with delays under 30 minutes because it’ s not a lot of time. d. PPP is a good solution if it can reduce the arrival rate by even a small amount, say 5 planes. By reducing it from 59 to 55, per plane delay times will decrease dramatically, as will delay costs. 2. a. Revenue per plane Turbo| Jet| Regional Jet| 15*0. 7*240=2520| 150*0. 7*400=42000| 50*0. 7*160=5600| % of fee/ revenue Landing Fee| 200| 250| 300| Turbo| 2002520=7. 9%| 2502520=9. 9%| 3002520=11. 9%| Jet| 20042000=0. 48%| 25042000=0. 6%| 30042000=0. 71%| Regional Jet| 2005600=3. 6%| 2505600=4. 5%| 3005600=5. 4%| We think having a fee of at least 3% of revenue would be significant. For all landing fees, turboprobs and regional jets would feel a significant impact, conventional jets would not. Turboprobs would be the most affected. b. Per plane delay times ?=40: 3. 6 minutes/ plane ?=45: 4. 57 minutes/ plane ?=55: 12. 52 minutes/ plane i. Delay cost Arrival rate| 40| 45| 55| Turbo| 3. 6(348+0. 7*15*25. 7)60=$37. 07| 4. 57(348+0. 7*15*25. 7)60=$46. 85| 12. 5( 348+0. 7*15*25. 7)60=$128. 32| Jet| 3. 6(1585+0. 7*150*25. 7)60=$257. 01| 4. 57(348+0. 7*15*25. 7)60=$326. 36| 12,5(1585+0. 7*150*25. 7)60=$893. 95| Regional Jet| 3. 6(632+0. 7*50*25. 7)60=$91. 89| 4. 57(348+0. 7*15*25. 7)60=$116. 69| 12. 5(632+0. 7*50*25. 7)60=$319. 62| Total cost Arrival rate| 40| 45| 55| Landing fee| 300| 250| 200| Turbo| 37. 07+300=337. 07| 46. 85+250=296. 85| 128. 32+200=328. 32| Jet| 257. 01+300=557. 01| 326. 36+250=576. 36| 893. 95+200=1093. 95| Regional Jet| 91. 89+300=391. 89| 116. 69+250=366. 69| 319. 62+200=519. 62| All planes prefer the lowest total cost so turboprobs prefer a $250 landing fee, Jets prefer a $300 landing fee and regional jets prefer a $250 landing fee. ii. PPPs effect on delays definitely depend on the particular mix of planes because certain types of planes are more impacted than others. 40% turbo, 18% regional, 42% conventional No fee (? 50)| $200 fee| $250 fee| $300 fee| 0. 4*67+0. 18*167+0. 42*467=253| 0. 4*328+0. 18*519+0. 42*109 4=684| 0. 4*297+0. 18*367+0. 42*576=427| 0. 4*337+0. 18*392+0. 42*557=439| A $200 landing fee would have the most impact if your arrival rate was more than 55 because it would generate the most money and would reduce the planes to 55. If the arrival rate is less than 55 you would chose a landing fee of $300 because it generates more money and reduces the arrival rate to 40. iii. 5% turbo, 30% regional, 65% conventional No fee (? =50)| $200 fee| $250 fee| $300 fee| 0. 05*67+0. 3*167+0. 5*467=357| 0. 05*328+0. 3*519+0. 65*1094=883| 0. 05*297+0. 3*367+0. 65*576=499| 0. 05*337+0. 3*392+0. 65*557=497| c. With this combination a $200 landing fee would also have the most impact because it would generate the most money if the arrival rate was over 55. If the arrival rate is under 55, a $250 fee would be most effective. 3. a. The fundamental condition is, the value of lambda (arrival rate) must be smaller than mui (capacity rate) is violated in the 18th hour at the Logan airport. The airplan e traffic at this time exceeds the 120 average airplane operations per hour. Normally, if a system has a higher value than value, the system will be overloaded and the waiting time can go to infinite levels. Though this case there is an exception, as is evident in Exhibit 8. After the 18th hour the airport’s arrivals are under operational capacity so the planes can be delayed to these later hours, making the system still able to function. This roll over effect helps relieve some of the over capacity at the 18th hour. b. For hour 17 there is a 12. 52 minute delay time. The costs are $128. 92 for the turbojet, $319. 57 for the regional jet and $853. 82 for the conventional jet. You cannot calculate the delay time/ delay cost for the 18th hour because the average arrival rate is greater than the total expected runway capacity. Under moderate weather conditions capacity drops down to 78-88 operations per hour. Under severe weather conditions the capacity drops to 40-60 oper ations per hour. In these weather conditions for both the 17th hour and 18th hour the arrival rate exceeds the runway capacity, and we cannot calculate the waiting time. For severe weather, even if you get the planes out at a later hour it would still take much longer than if there was moderate weather. Most planes will land in hour 19 because it’s not as busy. 4. Our overall recommendation to FAA for the city of Boston would not be to pick one option over the other. The two different options: allowing Massport to build a new runway versus insisting that Massport institute peak-period pricing can exist together. Each option has its own pros and cons. In terms of peak-period pricing, there are both advantages and disadvantages. The community is in favour of peak-period pricing which is an advantage so as to have their support. On the other hand, peak-period pricing also has disadvantages. Firstly, it does not help with the weather-related problems (which is a main issue – delays jump from approximately 5% to 12%. ) In order to help with the weather-related problems, a new runway would have to be built. Secondly, peak-period pricing has a negative effect on small planes. Regional carriers (such as Cape Air and New England Air) and Boston satellite communities were against the idea. They believed that there would be lots of job losses due to the higher prices at peak times. Furthermore, it would cause suffering for the residents. Massport even exempted 16 New England communities from some of the fees; however, this cancelled out the good effects that peak-period pricing could potentially bring to Logan airport. In terms of building a new runway, there are also both advantages and disadvantages. A large advantage is that it deals with weather-related problems. While at the same time, if a new runway is built and the demand does increase (as projected – in 2010 or 2015 to be 37. 5 million) then peak-period pricing may have to be put in to effect anyways. Furthermore, the community does not want Massport to build a new runway and therefore they would have to deal with the complaints and conflict with them. Massport says that the new runway is to help with bad weather conditions; however, community activists think otherwise and believe that it is a â€Å"back-door means of increasing good weather capacity† (pg. 4). Cost/hour/plane Turbo: 25. 7*0. 7*15+345=614. 9 Regional: 25. 7*0. 7*50+632=1531. 5 Conventional: 25. 7*0. 7*150+1585=4283. 5 In a quantitative manner, if the typical airplane mix is 40% turboprop, 18% regional jet, and 42% conventional jet then the delay cost/ plane/ hour is: 0. *614. 9+0. 18*1531. 5+0. 42*4283. 5= $2320. 70 If the new runway cost $100 million to build then the break even reduction cost is: 100000000/2320. 70= 43090. 45 plane hours. They think the new runway will reduce delay by 90,000 plane hours per year so if the break even time is approximately 43,000 plane hours than it wi ll be less than 1 year. The annual advantage to this will be: 2320. 70*90,000= $208,863,000 Which is obviously a very high number. So if an additional runway is built, the demand will increase and PPP might be introduced anyways, so we choose both.

How Planned was the Soviet Economy Essay - 1302 Words

How Planned was the Soviet Economy As Marxists claim that capitalism is anarchic, planless, inefficient and wastes human and natural resources, what with the modern advances made by Russia in such a short space of time, one would assume that the Soviet economy between 1924 and 1939 was meticulously planned and controlled. However, many facts would beg to differ and instead suggest the contrary. It is true that institutes of planning existed in Russia in the period concerned. As of July 1922, VSNKh operated its control over industry by methods of a production-planning character. The institution was responsible for the drafting of production and disposal plans amongst other things.†¦show more content†¦One must not overlook the timing of the First Plan and brand it an accident. The Left Opposition had originally proposed rapid industrialization to be the parts primary priority. Now that they had been defeated the government was able to adopt their industrialization policies without putting them in power. Industrialization also came hand in hand with collectivisation as machinery such as tractors had to be produced. 1921 to 1927 were the years of the NEP.VSNKh can be said to have just regulated the economy during the NEP as opposed to doing anything else. However in all fairness, it is difficult to even talk about a planned economy between the years of 1924 and 1928, whatever the role of the state planning institutions, as the state did not run the most effective parts of the economy. The states ability to plan was greatly hindered by the fact that it ran heavy industry and not agriculture. Between 1921 and 1927 the state industrial sector stagnated while agriculture flourished in the private sector. The 1921 famine had led to a decline in the amount of land sown in the following year due to a shortage of seed and peasants fit to work in the affected provinces. However, the harvest in 1922 was of an acceptable standard, with the land sown in the following year just short of 90 per cent of the pre-war level. Although at this time theShow MoreRelatedCommunist Union And The Soviet Union1196 Words   |  5 Pagestheir counties under a command economy, or â€Å"an economy in which production, investment, prices, and incomes are determined centrally by a government.† Command economies are more prevalent in developing countries, like on the continents of Africa and Asia. North Korea, Iran, Cuba, Myanmar, and Liberia currently have command economies and the Soviet Union and China used to have one. In the past, many countries including the Soviet Union attempted to implement command economies that would later fail. 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Peyote And The Native American Church. Peyote Is A Narcotic

Peyote and the Native American Church Peyote is a narcotic cactus plant that has been used in both religious and healing ceremonies of Native Americans for thousands of years. Peyote is considered safe by a majority of Native Americans, but also vastly important to their religious heritage. Not only is it considered historically important but the use of peyote is central to many beliefs of modern Pan-Indianism. Interestingly, the more popular peyote became among Native American tribes, the more of a concern it became to the US Government and this strange correlation of tribe use vs. government concern forces us to ask why peyote has become such a central point of conflict. This essay will attempt to answer that question and show why the†¦show more content†¦Quanah Parker, the credited founder of the Native American Church, adopted the peyote religion after he suffered a near death experience fighting federal troops. He claims that Jesus Christ came to him and told him that h e needed to take the peyote religion to the Indian Peoples to atone for his many killings and misdeeds (Toquerville). The establishment of the Native American Church allowed the use of peyote for religious uses and for many it provided a powerful alternative to both ancient tribal religions and missionary-controlled versions of Christianity which caused it spread like wildfire across tribes (Fikes). Faced with the suppression of many traditional rituals from the US Government, many Native Americans took solace in peyote ceremonies because they took place quietly and they were protected under the law (Toquerville). It was not just Native Americans that took part in these ceremonies. In 1956, Saskatoon Star Phoenix featured an article in which white men experienced peyote rites and one of the observers remarked that peyote ceremonies offer a tremendous religious experience that intensify the awareness of God. He also said that they provide an enormous cohesive force for the American Indian when they have had nothing to unify behind in a long time (Dyck). Just like all other Native

Foreign Investment in Thailand free essay sample

Overview of nations economics, politics, culture, education, globalization taxation to discover pros cons of multinational investment in hospitality industry. Introduction Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. Because of this greater interest in the global economy, companies which are seeking to build long-term strategic plans must consider whether or not international marketing is a critical part of those long-term plans. Thailand, with a burgeoning economy and a government committed to inviting foreign investment in that economy, represents one of the most attractive target countries for companies considering ..

Liberty Shoes Franchise Cost Essay Example

Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com Liberty Shoes Franchise Cost Essay Example Liberty Shoes Franchise Cost Essay This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest growing footwear brand in the country with a presence across 400 cities.The brand offers a wide range of comfortable, stylish and trendy footwear at affordable prices, ensuring there is something in the collection for everyone. The USP of the brand lies in the fact that they have successfully made fashion and durability so affordable and accessible to all. This explains why Bata India sells over 45 million pairs of footwear every year and serves over 120,000 customers every day. Today, Bata India is the largest retailer and leading manufacturer of footwear in India.Bata’s main com petitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. In this report we have compared the Value chains of Bata India Ltd and liberty Shoes Ltd which says that Bata has a competitive advantage over Liberty shoes. Bata follows backward integration and are not dependent on some third party for procurement of raw materials which makes it cost effective. Apart from this Bata has a huge competitive advantage over Liberty in the area of sales and distribution channel. Bata follows Cost leadership strategy.The company enjoys the highest market share in India and this is evident from the fact that the total retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381 stores). Bata has over 15% market share in Organized Retail market and around 6. 5% share in unorganized retail. Bata is produces its own raw material to improve its profitability. Bata reduces its cost by demand based production, setting up manufacturing base in tax-f ree locations, using different mix for footwear production with cheaper raw material.Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. The Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. Bata has also adopted cost cutting strategies without any compromise on style, quality and design.Management Accounting Project: Company selected – Bata India Ltd. a. What is the company’s main line of business and which sector? Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. b. Who are the main competitors ? Bata India’s main competitors are Mirza Intl, Liberty Shoes, Crew B. O. S; Bhartiya Inter. Bata has the highest market share compared to all its competitors. c. Try to compare and contrast the value chains of the two companies.Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: (1) Primary Activities those that are directly concerned with creating and delivering a product (e. g. component assembly) (2) Support Activities not directly involved in production, may increase effectiveness or efficiency. The following come under support activities: Procurement Technology Development Human Resource management Firm infrastructureIt is rare for a business to undertake all primary and support activities. BATA INDIA LTD. : Operations (Backward integration)- Company’s own tanneries located in Batanagar and Mokame hghat insures uninterrupted supply of raw material. Now they are not dependant on some third party for procurement of raw material. Sales and distribution- Bata operated through exclusive chain of executive own and franchise stores located in prime location country wide. Bata owns network of 300 exclusive wholesalers who serviced 30,000 retail outlets throughout country.Overall it has over 1,600 showrooms, 27 wholesale depots and 8 distribution centers across the country. Technological resources- In 2004, Bata installed point of sale management information system (POS), for providing sales and inventory information across the company’s stores. This provides company to plan production and optimize inventory level. LIBERTY SHOES LTD. : Technology – It has introduced a new material called TPU (Thermo Plastic Urethane), for high quality footwear, into the country. This material has better properties than PVC or TPR (conventional materials used for footwear).Liberty has als o been instrumental in introducing EVA (Ethyl Vinyl Acetate), which is a direct injection moulding used for making sole for the first time in Asia. This technology uses very light material amp; the footwear is made with the direct injection system. Liberty also pioneered the PU (Poly Urethane) Technology in India for the footwear industry. Besides these Thermo Plastic Elastomer has been developed for the first time in India at Liberty. A CAD/CAM design centre is in place at Liberty. The Sympatex waterproof technology in footwear was pioneered by also Liberty.Liberty is also the first company to market PPE products for safety purpose. Operations- Gharaunda is the first plant of its kind in this part of Asia that is equipped with Desma machines for PU Direct Injection Moulding. Using PUF technology and Computer Aided Systems this vertically integrated plant produces Industrial Safety Shoes that are made to European standards. Sympatex TEX booties as well as ordinary booties are also m ade here. Beside these Gharaunda has a design centre where an ambitious team of young designers working in tandem with experienced technologists. . Which strategy do the companies follow? Cost Leadership, Differentiation or Focus? Bata India Ltd. follows Cost Leadership strategy. Cost optimization and margin improvement: The Company is focusing on margin improvement and cost effectiveness programs which have started yielding results. The Company has initiated strict control on costs in purchases and outsourcing and is looking at global sourcing for raw materials to improve the net realization. The Company has also been clearing old merchandize through discount sales, write offs, etc. hich will enable it to focus on improving sales. e. The reflections about the current costing systems of the company? Currently the company is mainly focusing mainly on cost reducing strategies which are as follows: 1. Cost optimization: Strict control on costs in purchases and outsourcing. It is produ cing its own raw materials to improve its profitability. 2. Demand based production: The Company is focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3.Tax-free zone manufacturing base: After Himachal Pradesh and Uttaranchal the company is looking at and negotiating with the third party manufacturing facilities in two other tax-free states of Assam and Jammu and Kashmir. 4. Cost-cutting: Raw material used for used for 33% of total cost. Now Bata identified this problem and started using different mix for footwear production with cheaper raw material. Also, they started cutting some cost through sales and distribution network, which is really huge distribution network. f. How do the companies manage cost and use the information for decision making and control?Cost management in BATA : 1. BATA tried to reduce the costs of raw material. For this it tries to use different mix for footwear production with cheaper raw material. 2. I t also tried to reduce costs through sales and distribution network which is a very huge distribution network. So they continued to invest in expanding retail business. 3. They also tried to generate skilled manpower and cut costs through manpower reduction. 4. They reduced the inventory costs by clearing the existing merchandize by offering discounts. g. What decisions are being taken using management accounting information? 1. Decision to reposition:Bata earlier concentrated only on manufacturing footwear and selling them anyhow but in recent times it has changed its image of the production oriented company to affordable, market driven, fashion conscious, lifestyle brand and hence the decision to reposition. 2. Decision to produce based on logistics and demand: To optimise the utilisation of production facilities the logistics team focuses on obtaining orders from the market for the best selling designs and sizes and ensures that all raw materials are available in the factories we ll in time so that the Company can produce and place in shops the products that consumers want.Thus the Company has been focusing on consumers and market demand which will reduce inventories and improve sales-to-stock turnover. 3. Training and restructuring the frontline sales force: The Company has reorganized its front line sales force. It has undertaken an intensive training programme for its shop assistants and managers to ensure excellence in service to customers. It has also undertaken a rural marketing thrust wherein its reach is rapidly growing. It is recruiting managers with fresh ideas to inspire and empower the workforce with the requisite skills. . Bata uses technology like installation of point of sale management information system to keep an update about the inventory level, sale figure etc. 5. Bata also adopted the cost cutting strategy through use of different mix of raw materials for footwear production and also through sales and distribution but without any comprom ise on the style, quality and design of the product as it endeavours to break the myth of price factor by producing economy range of good quality and stylish products.RECOMMENDATIONS: ) The main recommendation we can give Bata is to repositioning itself. In India we still believe that Bata is just a company which produces footwear for school goers, office goers and regular use footwear like slippers and snickers. Bata is still trying to change its image of production oriented company to affordable, market driven, fashion conscious, lifestyle brand. Today they have a huge shoe line with a huge range of new designs on offer. To name a few they are Marie Claire, Weinbrenner, North Star, Power, Hush Puppies, Dr.Scholls, Ambassador, Bubblegummer etc but only a few segment of people know about this. So Bata must back their campaign through TVC’s, print media and word of mouth. 2) According to the survey conducted by Bata in African continent it was observed that people were not wea ring shoes at all. This means that there is a high scope of marketing shoes in African continent as no one has shoes. References: www. bata. in www. wikinvest. com www. moneycontrol. com www. inrnews. com www. scribd. com